Outdoor Research Consumer Catalogs
Art Direction & Creative Manager
Graphic Design: Monica Gussow
Graphic Design: Kristen Petsche
Establishing a successful direct-to-consumer sales channel requires a shift in thinking company wide. For the marketing team, the demands of a successful wholesale business fall short to prepare you for catalog and e-commerce business. D2C gives you twice the marketing real estate and a daily frequency thanks to email marketing. (That's a lot of content) That's where the creative team comes in. We receive a custom merchandise plan and respond by creating fresh product stories, filling in gaps where needed and improving on those that exist. It's a quick process that can take some unexpected turns, but in the end you get 48 pages of compelling product and brand marketing to holler from the rooftops.